Sponsors

Sponsors From the Heart Racing

From the Heart Racing is a non-profit that relies on sponsors to be able to provide more to our racers and charities. It takes a community to put these races together. In fact, none of these races would be possible without our sponsors. We are so grateful to each and every one. Contact us for more info on how to become a sponsor at fromtheheartracing@gmail.com.

What can we do to make you a sponsor?

 T-shirt Sponsor includes:

  • Logo representation on the back of all race t-shirts.

Supporting Sponsor includes:

  • Logo representation on the back of all race t-shirts.            
  • Signage along the race course.

Premier Sponsor – includes:

  • Logo representation on the back of all race t-shirts.            
  • Signage along the race course.
  •  Banner signage at Registration and Finish Line.

Platinum Sponsor –  includes:

  • Logo representation on the back of all race t-shirts.            
  • Signage along the race course.
  • Banner signage at Registration and Finish Line.
  • Logo representation on Race Web page with link to company website.
  • Table at the event. 

Fill Out This Form to be a From the Heart Racing Sponsor


Benefits of Sponsoring a From the Heart Racing Event

Still not convinced? Here’s why sponsoring a From the Heart Racing Event can mean a lot more than displaying your logo.

1.  Be the Center of Attention

All levels of sponsorship include your logo prominently displayed on the back of all race t-shirts. Sponsoring a race gives brand awareness a boost and increases credibility. Your brand will be seen throughout the event and attendees eager to learn more about your business will seek you out for more information.

2. Target Marketing

If your business chooses to sponsor a race you’re likely to have access to many people in your target market to build relationships with. These are mostly people from various towns in Connecticut, and those in close proximity with Bristol, CT.

3. Exposure

Event sponsorship also gives your brand the opportunity to generate awareness, boost the perceived image of your business, and gain media exposure. Basically, the key to achieving great brand awareness is familiarity. The more your brand name is associated with positive experiences or emotions the stronger your brand awareness will be. We are in charge of generating the excitement and enthusiasm at the race!

4. Expand your reach to new clients, customers, and businesses

Additionally, there are many ways we will promote the event – social media (Instagram, Facebook), email, word-of-mouth, and more. As a sponsor your name and logo will be used during these outreach campaigns. It may also be used when approaching other businesses for sponsorship.

5. Engage or Reconnect with Existing Customers/Clients

There’s a chance you will be able  to speak with some of your current customers by sponsoring a local event. This will give you a great chance to reconnect and get feedback. You can also use this as an opportunity to tell your customers about any upcoming news, updates, or announcements.

6. Health and Fitness Oriented Participants

Races are a great way to generate quality leads because they’re full of people actively interested in running and improving their overall health and wellness.

7. Better Return on Investment (ROI)

Lastly, sponsoring a race event is cheaper and has a higher ROI than many traditional advertising methods such as TV commercials. This is because races have a very specific target market. General advertising is more vague and less likely to have a high concentration of your target audience. From a marketing standpoint, it is advised to do a comparative ROI analysis on what your business has achieved in the past to weigh the benefits of sponsorship.